SPM CREATIVE COMPANY
May 2026 · Confidential · 1.0
FiberLytic
"The Work Is Still His"
Complete production package for "The Work Is Still His" — FiberLytic's institutional film + 50-piece editorial library, captured in Knoxville TN, May 4–8, 2026. Three-person crew. One cinema camera. Five days.
Reference: Anthropic's "Keep Thinking with Claude" campaign. AI as cognitive partner, never protagonist. Quiet cinematography. Real work. The product appears in use, not in demonstration.
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01
AV Script — Institutional + Editorial Library
Full production script · 90s institutional + 50 editorial pieces · 5-day shoot plan · pre-prod checklist
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02
Content & Pre-Production Plan
Strategy · 4 content pillars · 12-week LinkedIn calendar · distribution playbook · conversion funnel · asset taxonomy
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03
Roteiro AV — versão PT
Documento-espelho em português · referência interna · master é o EN
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04
Plano de Conteúdo — versão PT
Documento-espelho em português · referência interna · master é o EN